Featuring Larry Bailin, Founder and CEO of Single Throw Marketing.
Our 77th guest on the Cg Business Advisor podcast, Larry Bailin, is the Founder and CEO of Single Throw Marketing—a digital marketing agency that has spent more than two decades helping businesses attract and convert customers online.
Larry is an:
- Award-winning entrepreneur
- Best-selling marketing author
- Professional keynote speaker
Larry and his talented team at Single Throw specialize in customer acquisition–focused digital marketing services, and have delivered ROI that outperforms competitors for hundreds of regional, national, and global brands. One of their most unique areas of expertise— particularly relevant today—is helping companies optimize for AI.
Many businesses are starting to rely on platforms such as Google Gemini, ChatGPT, and other AI tools to solve problems, provide information, and discover new vendors. What they might not realize is that customers are already using AI to find them. The companies that thrive will be those who understand how to position themselves for AI-driven search, recommendation, and
decision-making.
That’s where Larry and Single Throw come in. They help organizations strategically position their online presence—content, messaging, search, brand footprint—so that AI tools and AI using customers can discover them.
A Look Into Larry’s Background
Before diving into his company’s process, we asked Larry to share his story. His entrepreneurial start, marketing journey, and experience building Single Throw Marketing into a leading digital agency help frame why he’s so passionate about pushing businesses beyond outdated marketing tactics.
Larry’s philosophy is clear:
Marketing must be measured by customer acquisition and return on investment—period.
AI is just the newest evolution of that mission.
AI Optimization Is Not the Future — It’s Now
Throughout our conversation, Larry emphasized that AI discovery is not a hypothetical trend. It’s actively impacting how people search, buy, and make decisions.
Think about it:
- If a business owner uses ChatGPT to ask, “Who provides the best digital marketing
services near me?” - Or a consumer asks Gemini, “What companies specialize in cybersecurity compliance?”
- Or someone in your industry asks a chatbot for “the best accounting firm for startups”…
What is the AI going to say?
If your business has no footprint tailored for AI-driven models, you may never appear as an answer—even if you’re the best in your space. Single Throw’s work helps brands structure their digital presence so AI tools understand who you are, what you do, who you help, and why you’re the solution worth recommending.
Why This Matters for Your Business
If you’re still approaching marketing like it’s 2015—keyword stuffing, random SEO tactics, generic social media posts—you’re invisible to AI.
AI doesn’t index the same way search engines do. It learns, absorbs information, and prioritizes clarity.
Larry argues that the brands who acknowledge this shift will capture customers faster and more efficiently than those who wait.
Whether you’re a regional business or a global brand, you need to meet customers where they’re already searching: inside artificial intelligence platforms.
If you’re interested in AI optimization, digital marketing strategy, or you simply want to make sure your business stays competitive in the coming years, we highly recommend checking out Single Throw Marketing and connecting with Larry directly for more insight.
Stay Connected
This blog post is based on Episode 76 of the CG Business Advisor Podcast. For more insights on tax planning and financial strategies, visit cgteam.com. To hear the full conversation, be sure to listen to this episode of The Cg Business Advisor wherever you get your podcasts: cgbusinessadvisor.com © 2025